Lacoste launches NFT collection as it expands into Web3

Lacoste launches NFT collection as it expands into Web3


Lacoste, a French-based luxury clothing brand, has launched a new NFT collection as it expands into Web3.

A press release from the firm said the new experience will come via its aptly named UNDW3 (pronounced ‘underwater’).

The community around the brand will use the digital experience to “take ownership” of the firm, according to the announcement.

UNDW3 with the iconic crocodile brand

Lacoste’s NFTs will feature the iconic crocodile, with the total pieces released corresponding to the L1212 polo shirt the fashion brand’s founder René Lacoste invented.

Phemex

On 6 June, Lacoste launched a Discord server for the NFT, attracting 55,000 people. 30,000 subscribers registered within the first 48 hours, the firm said. The collection went live on Tuesday 14 June, giving fans a chance to mint an underwater NFT.

In total Lacoste plans to launch 11,212 NFTs in the first drop with each NFT priced at 0.08 ETH. 

Apart from the NFTs giving holders exclusive access to the UNDW3 universe, it will also bring together the brand’s customers and fans.

The firm says this is just the first phase of its journey into Web3 and hopes to see further growth over the next few years.





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

BitcoinCryptoProfits
Ledger
BitcoinCryptoProfits
Lacoste launches NFT collection as it expands into Web3
Phemex
Coinmama
Ethereum (ETH) Might See Further Decline As Two Whales At Risk Of Liquidation
XRP price may drop another 40% as Trump tariffs spook risk traders
BlackRock's Global Allocation Fund boosts IBIT shares by 91%
4 Altcoins That Could Hit New All-Time Highs in April 2025
Solana's ‘early stage bull market’ hints at 65% SOL price gains by April
Bitcoin rebound to $88.5K stirs retail optimism, but there's a catch: Santiment
bitcoin
ethereum
tether
xrp
bnb
solana
usd-coin
dogecoin
cardano
tron
Bybit
Changelly
Elon Musk’s ‘government efficiency’ team turns its sights to SEC — Report
Time to Buy Ethereum? Whale Bags $58 Million of ETH
Coinbase Brings Back Staking After State Scraps Legal Blockade
Bpifrance Commits to Digital Asset Growth With $27 Million Investment in French Firms
Scaling DeFi on Cardano with Purpose: CEO Matteo Coppola on FluidTokens’ Vision
Elon Musk’s ‘government efficiency’ team turns its sights to SEC — Report
Time to Buy Ethereum? Whale Bags $58 Million of ETH
Coinbase Brings Back Staking After State Scraps Legal Blockade
Bpifrance Commits to Digital Asset Growth With $27 Million Investment in French Firms
bitcoin
ethereum
tether
xrp
bnb
solana
usd-coin
dogecoin
cardano
tron
bitcoin
ethereum
tether
xrp
bnb
solana
usd-coin
dogecoin
cardano
tron