Raising The Standard of Super Apps

Most, if not all financial services providers offer limited transparency. Whilst some may function well, failures due to poor governance and unethical actors have been far too common and arguably inevitable.

Why does this happen?

Well, only the insiders of a firm truly know what is going on within the organization and how it operates. Concerns around the privacy and security of personal information have been on the rise in recent years. According to a Q2 2021 report by KPMG, 86% of consumers say data privacy is a growing concern.

Furthermore, the costs associated with payment transactions have skyrocketed over the years! According to the World Bank, it costs on average about 6.4% of the total transaction amount to send funds across borders. The lack of standardization in the payments industry across international borders does not only increase costs but also slows down the process.

One way to solve these concerns would be to create a digital experience that is not only user-friendly but also entirely within the control of the user. So, the big question is: Is there a platform that provides a unique experience while placing users at the center? The answer to this question can be found in one word: BAXE.

BAXE is on a quest to help users “Take Back The Internet” by pioneering the new decentralized, digital economy. In essence, it is an integrated communication and peer-to-peer exchange platform. BAXE leverages distributed ledger technology (DLT) and the innovation behind blockchain technology to create a super dApp that is set to usher in a new paradigm of integrated payment systems.

As CEO and Co-Founder, Christian Moore has stated, “This is our mission: I have been blessed with a team of highly intelligent and capable executives who are passionate about our dream to use blockchain and Web3 technology to make a difference and put control back into the hands of the community and the world.”

Much like the app, the team is also decentralized across Australia and Asia.

Their careers have brought them into the intersection of West meets East in terms of technology and business models which has fuelled the thinking behind the BAXE super app.

The BAXE Management team have diverse and relevant career backgrounds to contemplate such a major opus: Moore’s background is in legal and finance, COO Andrew Broad is in capital markets technology, CTO Dylan Blankenship is in blockchain development and CFO James Maher is a CFA and market analyst whilst CMO Ben Lightfoot’s is in digital media, Facebook to be more precise.

The BAXE App combines banking-level functionality with high-level, sophisticated communications channels. BAXE brings all these features into an easy-to-use space with an accessible interface.

“We want to grow an ecology,” explains Moore, “With integrated communications and value exchange capabilities. We want to take the lessons from the East where everything gets bundled into an ecosystem, like WeChat for example, and mix it with the Western experience where platform companies tend to focus on one thing and do it well.”

Andrew Broad further explained that the team is looking at bringing three pillars initially to BAXE: an e-commerce pillar, a lifestyle pillar and an embedded finance pillar all within the same ecosystem.

BAXE secures and stores data and digital assets via decentralized data vaults. This cutting-edge technology ensures that only authorized users have access to information vaults. This is achieved by three main security protocols:

Deconstruction; the breaking of data into multiple partsDecentralisation; separation of the parts Distribution data across multiple locations and single-use encryption keys, changing keys and re-encrypting data for every transaction

According to the team, access is given using an advanced set of data algorithms known as derivative keys. These derivative keys, along with the user’s unique set of biometrics, authenticate their identity.

The Haventec vault provides a level of protection that will deliver trust and security throughout the entire ecosystem. This includes the storage of identifying documents, digital assets, health records, and payment information as well as transaction signing when interacting with the emerging digital economy.

Hence, BAXE’s distributed finance platform will provide secure online data storage through cloud-based encrypted storage facilities, crypto wallets, insurance offerings and custody services. This provides an added layer of security in addition to the standard KYC protocols in place.

BAXE aims to facilitate transactions within the ecosystem as well as the external economy at a minimal cost.

Moore contends that current integrations of different apps are clunky and hard to use. However, instead of sticking to the current levels and limits in the space, BAXE has developed a two token economy: a stable coin used to transfer value around the network and a market coin (ERC-20) that holders can both trade on and stake to share in the value creation within the ecosystem.

The BAXE Stablecoin is the lifeblood of the BAXE in-app ecosystem: built on cutting-edge Hyperledger Besu infrastructure, it facilitates instantaneous transactions in a low-to-no fee environment.

Their ERC20 token – the BAXE Market Coin (BMC) – sits outside the ecosystem and complements it, giving holders a share of merchant fees accrued on the app, and fostering an owners’ mentality. The BMC token will be available on both centralized and decentralized exchanges (e.g. Uniswap).

“We want our users to share in the network effects as the user base and transaction volumes scale and our team has designed the tokenomics in a way for our community to participate – WAGMI for all our BAXErs.” Moore added.

According to BAXE, the integration into Marketplacer gives BAXE users the power to create their own e-commerce stores within the BAXE ecosystem. This would allow global vendors to interact and transact across the digital economy.

Besides that, vendors would be able to take advantage of this integration as they would be able to exchange data from other e-commerce platforms such as Shopify and incorporate it into the BAXE ecosystem. The BAXE e-commerce platform will be highly integrated with the communications layer, enabling seamless transactions between customer and merchant.

The BAXE Stablecoin will be the primary currency of exchange within the ecosystem and will be exchangeable with fiat currency. This is to ensure that anyone, anywhere is able to sell their products and services on the BAXE platform and reap the full benefits of the rapidly growing digital economy.

In essence, BAXE acts as a doorway or bridge through which users can come in, get access to the foundational elements, and then use a low code development platform to build their own platforms and apps on top of BAXE.

Interested in their future plans? BAXE’s roadmap is as follows:

“We truly believe in the principles surrounding DLT technology and we also want to see a paradigm shift away from the current financial system. We want people to be independent, we want them to have control over their information, identity and privacy. We want them to have agency, to be able to exploit their own utility in their data and determine who gets access to what, when, where and how.” said Moore.

The BAXE app will be made available to the public in February 2022.

If you like the sound of BAXE, be sure to find out more and what’s in store on their website.

Join the technical discussion today on their Telegram or Discord.

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